KRā started when three athlete-entrepreneurs asked themselves a simple question:

 
 

Why do athletes, who are so committed to taking care of their bodies, hydrate with super-sugary, chemical-filled sports drinks?

The answer? There were no good alternatives. So we set out to provide what the market was clearly lacking; a sports drink that is better for you than what is currently offered.

KRā is clean hydration that parents and athletes at all levels can actually feel good about putting into their bodies. It’s USDA-certified organic with no junk like chemicals, artificial sweeteners or dyes, just real, clean ingredients.

KRā replaces the electrolytes and fuel lost during athletic activity without any of the additives. When you put good things in, you get great performance out. It’s that simple.

Yes, you heard us right. No ingredients you can’t pronounce. No additives that don’t belong.

Just real, good, hydration.