KRā in DNAinfo

Most big ideas sound crazy at first, and the founders of KRā had their fair share of odd looks when they were first getting things off the ground. 

But underneath the insanity was an idea that they were sure would resonate with people, and slowly but surely, folks started believing. 

Our CEO and co-founder Sarah Hardgrove-Koleno sat down with Chicago's DNAinfo to talk about the craziness that led her to start KRā in the first place. Read her take on things here!