Every household that has young soccer players in it has a few things in abundance like energy, smelly socks and a plethora of old cleats that no longer fit. But just because those cleats are no longer in use, doesn't mean that they aren't useful.
So we teamed up with AYSO 418 in Chicago for their Soccerfest 2017 to encourage players and families alike to donate those old cleats to America Scores Chicago, a nonprofit organization whose mission is to "inspire urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world".
For every pair of cleats donated, we returned the favor with a free KRā. The result? A whole slew of cleats that ultimately went to a great cause! Real.Good.Hydration doing Real.Good.Things in the community!