KRā helps Fuel Ventura County Firefighting Effort

With the devastating wildfires spreading throughout Ventura County in California, KRā jumped in with dozens of other emerging beverage brands to help bring some hydration relief to the more than 1,100 firefighters desperately fighting the blazes. With our colleagues at BevNET, we hope that our small effort can bring even some small relief to those fighting and impacted by this terrible tragedy. 

Read more about everyone's efforts and how you can help here



Chicago Inno Talks KRā: The Healthier Alternative to Gatorade

Hometown press, especially from an outlet that covers the best startups right here in Chicago, is one of our favorites. That's why we were super excited to talk to Chicago Inno about why KRā loves taking on the big behemoths in the space, and what's next for expansion plans across the country!

Read the full article here!